Version 1.0 — February 2026 — Confidential
01

Logo System

The lahja mark combines an audio waveform icon with the wordmark. The waveform bars contain clipped text — "lahja" in English or "لهجة" in Arabic — creating a layered depth effect that references the product's voice-first identity.

Primary — Dark Background
EnglishEN
ArabicAR
Transparent
EN
AR
On Brand Cyan
EN
AR
02

App Icon

512×512 with 112px corner radius. The waveform bars are proportionally scaled from the master logo to maintain visual consistency across all touch points.

EnglishEN
ArabicAR
03

Lockup

The horizontal lockup pairs the icon with the wordmark "lahja." and a bilingual Arabic subtitle. Use the dark version on dark backgrounds and the light version on white or light surfaces.

Dark
Light
Arabic variantAR
04

Wordmark & Arabic

The standalone wordmark "lahja." uses Plus Jakarta Sans ExtraBold 800. The cyan dot is the brand's signature accent. The Arabic "لهجة" uses Noto Kufi Arabic ExtraBold 800.

Wordmark
Arabic — لهجة
05

Color System

A restrained palette anchored by deep dark tones with a single electric accent. The cyan conveys precision, technology, and clarity — core to the product's voice transcription identity.

Cyan
Primary accent · CTAs · Active states
Night
Primary background · Logo bg
White
Text on dark · Light bg
Charcoal
Surface · Cards · Containers
06

Typography

Two typefaces form the system. Plus Jakarta Sans carries the brand identity — geometric, modern, with excellent multilingual support. Noto Kufi Arabic ensures bilingual consistency.

Plus Jakarta Sans
ExtraBold 800 · Wordmark
lahja. heard that.
Noto Kufi Arabic
ExtraBold 800 · Arabic mark
لهجة
Body Text
Regular 400 · UI & content
lahja is an AI meeting assistant that transcribes conversations with dialect awareness, supporting Arabic and English in real time.
07

Clear Space & Minimum Size

Maintain clear space equal to the height of the dot in "lahja." around all sides of the logo. The minimum size for the icon is 32px; for the lockup, 120px wide.

1× dot height1× dot
Minimum Sizes
32px — Icon
120px — Lockup
08

Incorrect Usage

Protect the brand by avoiding these common misuses. The logo should never be modified, recolored outside the palette, or placed on busy backgrounds.

Don't recolor outside the brand palette
Don't rotate or skew the logo
Don't place on busy or patterned backgrounds
09

Social & LinkedIn

Cover photo template for LinkedIn (1584×396). Giant waveform bars fill the background as a dramatic texture while the wordmark and tagline anchor the left side.

10

Waveform Element

The waveform bars can be used independently as a brand pattern or decorative element. 11 bars with graduated opacity creating a natural audio visualization rhythm. Available with and without text clipping.

Bars Only — No Text
Cyan on Dark
White on Dark
Dark on White
App Icon — Bars Only vs Text Clipped
Without text
With text clipped